Beauty

Father: "Remember, son, beauty is only skin deep."
Mulla Nasruddin: "'Shhhh' deep enough for me. I'm no cannibal."

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In fact, to be just body conscious is actually to be cannibal.  The body is the clothes.  The outer dye of that body is the skin.  We are so concerned about that design that we forget that the real person is not made of those clothes or those designs.